Frozen products boost sales in confectionery and savory areas in Amazonas

Manaus (AM) – Entrepreneurs working in the confectionery and savory area have been achieving good results in sales with frozen products, achieving a profit margin of 50%. The businessman counts on the practicality of buying the item ready-made, just to be baked or fried and resold.

The director of Natan Congelados, Arian Ribeiro, points out that frozen foods offer a series of advantages to businessmen in the field, including a very attractive profit margin, as confirmed in a survey carried out with customers.

“Of course, this depends on the size of the business, the type of public, the location of the development, seasonal dates, among other issues. The fact is that the segment presents good opportunities, in all situations”,

highlighted.

According to Arian Ribeiro, one of the differentials of the frozen product is the saving of time. “The entrepreneur, especially a beginner, does not have the structure and resources to maintain a production of snacks and cakes, for example. He needs to worry about other business management issues. Therefore, the frozen is a facilitator”, he stressed.

The frozen product is also an alternative for those who want to undertake in the food segment, but do not have experience with production. There are several types of businesses in which it is possible to operate – from a physical store to selling party kits online. The products are practical, just follow the preparation instructions on the packaging. In addition, reinforces Arian Ribeiro, in the case of Natan there is an extra concern with the quality and freshness of the products.

According to Arian Ribeiro, Natan is concerned with accompanying the entrepreneur.

“Our customers receive all the technical support to learn how to handle and prepare snacks and cakes in the best way and, with that, deliver to the final consumer a food with good presentation and a lot of flavor. That idea that frozen product loses its flavor and texture no longer exists. The industry has evolved a lot in recent years and the food is excellent”,

added.

Entrepreneur Jucilene Levi, who owns a snack shop called Choco Juice, at a college in the Center-South Zone, is an example of someone who had no experience in the food segment and bet on frozen items. She says she worked at a notary and when the place closed she became unemployed. Soon after, the opportunity to have a kiosk at the university arose, but she had no experience in the area.

“I already knew Natan’s products, I got in touch and the team helped me a lot in the beginning. They taught me how to handle, bake and store and whenever I start working with new items, I go through training again”,

reported.

Currently, Jucilene works with 15 different types of snacks, all from Natan, in addition to cakes. The business also grew. She and a partner own a second kiosk on another college campus. Customer feedback, she says, is excellent.

“Having a successful business involves a set of issues, such as product quality, presentation in the window and good service. The fact that I can count on good quality snacks already helps me considerably”,

declared.

Jucilene manages to have a return of up to 80% on certain items. “Of course, this doesn’t happen overnight. At the beginning, this margin was lower, because it needed to invest in growing the kiosk, but today the return is very good”, he informed.

For Jucilene, frozen offers advantages such as saving time, avoiding the waste of raw materials and guaranteeing the consumer a snack that is always fresh and tasty. “Having the item frozen allows me to work with batches. I know the busiest times and prepare everything two hours in advance. That way, the customer always eats a warm snack with good texture.”

About Natan Congelados

Grupo Natan Congelados was founded in 1979, initially operating as a bakery. Years later, it began to dedicate itself to the manufacture and distribution of products such as bread, snacks and frozen cakes for commercial establishments. The group has four stores in Manaus and one in Manacapuru, in Amazonas, in addition to one more in Boa Vista, in Roraima, all focused on retail.

*With advisory information

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