Fashion retailer H&M launches in Brazil

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H&M opened its first Latin American store in Mexico in 2012, and is currently present in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama and Costa Rica. Fashion retailer H&M will launch stores and online commerce in Brazil in 2025, the company said on Monday (17). H&M opened its first Latin American store in Mexico in 2012, and is currently present in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama and Costa Rica. “With a population of more than 210 million inhabitants in Brazil and a strong appreciation of fashion, there is considerable potential for expansion in the market,” said H&M in a statement. To support its expansion in Brazil, H&M is partnering with the Dorben Group, which operates retail operations in 10 countries across Central and South America, the Swedish fashion giant said. The launch in Brazil comes as the company is pushing to accelerate its expansion in the North and South America region, with a particular focus on Latin America, he said.

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