Facebook owner prepares chatbots to try to retain users – 08/01/2023 – Tech
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Meta is preparing to launch a series of AI (artificial intelligence) chatbots that display different personalities as early as September, the Financial Times reported on Tuesday.
The company designs prototype chatbots that can have human-like discussions with its users as the company tries to increase engagement with its social media platforms, according to the report, which cited people with knowledge of the plans.
The company is even exploring a chatbot that talks like Abraham Lincoln and another that advises on travel options surfer-style, the report added. The purpose of these chatbots will be to provide a new search function, in addition to offering recommendations.
The report comes as Meta executives are focusing on increasing retention for the text-based app Threads, after the app lost more than half of its users in the weeks following its July 5 launch.
Sought by Reuters, big tech did not comment on the matter.
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