Espaço kids can attract or repel customers from bars and restaurants

If, on the one hand, the kids spaces are very attractive for families with children, on the other hand, customers who are not very empathetic with children’s energy can avoid places with this option. For this reason, according to economist João Ricardo Tonin, entrepreneurs in the away-from-home food sector should think and study well before investing in this environment.

In the reflection of the Bulletin FoodCo. this week, Tonin starts a series about the essence of out-of-home food establishments talking about the kids space in bars and restaurants. This segmentation has a potential market of 7.9 million people, mostly families with young children.

The economist considers that, despite these spaces dedicated to children relatively increasing the average time people spend inside the establishments and attracting the attention of a large public, if they are not part of the identity and target audience of the business, they can be a wasted investment. Therefore, planning and study is necessary before implantation.

The FoodCo. with the complete and audio analysis of the economist João Ricardo Tonin is an exclusive weekly content for the platform’s subscribers. FoodCo. is the largest community of bar and restaurant owners in Brazil. There are more than 13,000 entrepreneurs in the sector gathered in a network of knowledge and networking, with access to essential content for those who undertake food outside the home.