Elis Regina appears singing alongside her daughter Maria Rita in a Volkswagen campaign made with artificial intelligence

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Video used a technique known as “deepfake” that makes realistic montages with people’s faces. Advertising celebrates the company’s 70th anniversary in Brazil. Elis Regina sings in a Volkswagen campaign in a campaign made with artificial intelligence Reproduction The artificial intelligence proposed a duet between Elis Regina, who died 41 years ago, and her daughter, Maria Rita, in a Volkswagen campaign, launched early this Tuesday (4). The video was produced to celebrate the company’s 70th anniversary in Brazil. The video begins with Maria Rita driving an ID.Buzz, which is an electric Volkswagen minivan, while she sings Belchior’s classic “Como Nosso Pais”, which Elis sang successfully in the 1970s. of company cars that marked generations, such as Beetle and Brasília. Until a Kombi appears, driven by Elis Regina, which pulls up beside Maria Rita’s car to compose the duet. Elis Regina and Maria Rita in a duet made with AI for Volkswagen Reproduction Volkswagen reported that it used a technology called “Deepfake” to bring Elis Regina to the campaign. The technique, which uses artificial intelligence, makes it possible to create realistic tampering with people’s faces. For Elis to appear in a video released in 2023, a stunt actress was used to impersonate the singer driving the vehicle. The singer’s face was placed later, through facial recognition technology. The film was created by the AlmapBBDO agency and produced by Boiler Filmes, directed by Dulcidio Caldeira. After the recordings, the video went through post-production in a specialized American company with experience in projects made in Hollywood.

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