Delivery apps: know the advantages and disadvantages for restaurants

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Profit margin is lower, but disclosure benefits establishments with increased public. Transport on motorcycles and bicycles can affect the conservation of the products. Disclosure The cost bothers you, but being on delivery apps is equivalent today to being in the yellow pages of old telephone directories. Expanding the audience and having a secure tool for logistics and payments are some of the advantages pointed out by businessmen and managers interviewed by g1. A large part adhered to the apps due to the pandemic and decided to stay. 💰 Rates IFood dominates the sector in Brazil, with more than 80% of the market and also the highest rates, from 15% to 30% per order. The values ​​vary according to the negotiation with each establishment and the number of deliveries. “Despite the expressive sales volume, the profit is much smaller than with sales in the salon”, says Célio Salles, entrepreneur in the hamburger sector in Santa Catarina and board member of Abrasel (Brazilian Association of Bars and Restaurants). 📣 Disclosure The lower profit margin is balanced by the exposure of establishments to the huge user bases of the apps. The family that owns the Água de Côco Natural do Zé stall, which has been in the neighborhood of Sumaré, in São Paulo, for decades, manages with its only product to remain in the disputed “Famous on iFood” tab. “At first we didn’t care, but today it’s one more faucet in our water tank”, says partner Rafael Cordeiro. One of the secrets to star status is to build customer loyalty and avoid negative reviews. It has happened that an order arrives incomplete and the customer is compensated by sending more units as a gift, for example. In the case of the confectionery Cacau Vanilla, advertising is more attractive than the revenue from orders through the app, which are usually small compared to the demand for sweets for events. “It’s important to be there more for publicity, for people to know and try it”, says one of the partners, Renata Baldin. The presence in the tool is also complementary to Mais Saudável Congelados, which entered iFood in early 2023 at the suggestion of the marketing department and has been growing with the good reviews, says manager Vanessa Dantas. Outsourced transport exempts restaurant owners from hiring more employees. Celso Tavares/G1 🏍 Logistics The option for outsourced transport waives the cost of hiring employees or vehicle maintenance, but includes some inevitable inconveniences. Manager of Rei do Parmegiana, in Vila Romana, in the capital of São Paulo, Jessica Quirino has difficulties with allocation time and contact with couriers during freight. For Tricanas bakery, in Vila Gustavo, there have already been complaints after orders that arrived destroyed by the lack of care of motoboys in São Paulo traffic. Even so, manager Antônio Andrade says that the service is more efficient than the one tested at the beginning of the pandemic with its own delivery man. 🗣 Free alternatives, using WhatsApp to manage orders is increasingly common among bars and restaurants, notes Célio Salles. Meta’s messaging app already offers options for a business account, menu catalogue, payment within the tool and opinion polls. “We encourage the use and understand that it is an alternative to dependence on iFood or Rappi”, suggests the businessman. Abrasel also works to circumvent technological difficulties in managing so many digital tools that are needed in restaurants today. The Open Delivery project proposes the standardization of protocols used in menus, orders and tracking used in internal software and delivery apps. Check out the main advantages and disadvantages of delivery apps: 👍 Pros Mass dissemination Delivery under the responsibility of another company No labor and vehicle maintenance costs Secure payment tool 👎 Cons High fees – commissions per order and monthly fee Communication via chat Conservation of food in transport Manage ranking and negative customer reviews

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