Datafolha study analyzes the profile of Brazilians on the web – 06/28/2023 – Tech

The survey O Melhor da Internet, carried out by Datafolha, seeks to outline a profile of Brazilians on the Internet. This is the second time that the institute develops this study. The first edition was made in 2022.

The survey has three strands: one investigates how Brazilians behave on social media, another points out which are the most admired influencers in the country, and the third shows which brands are most remembered by the public in different segments.

The approach used by the institute was different in each of the three surveys. In order to assess the behavior of users on the networks, face-to-face interviews were conducted between May 8th and 13th with 2,010 people aged 16 or over, in all regions of the country.

In some questions, only respondents who said they accessed the internet were considered, totaling 1,908 people. For questions involving consumption habits on networks, only those who shop online were taken into account, a total of 1,374 respondents. The margin of error is two percentage points.

On the fronts of influencers and brands, Datafolha held online interviews between May 2nd and 9th. 1,500 and 1,558 people aged 16 or over were interviewed, respectively. For the analysis of brands, the clipping includes only people who access the internet every day. The margin of error is three percentage points.

Folha will publish the results of the survey on its website between this Wednesday (28) and the end of Thursday night (29).