Compared to a concentration camp uniform, the clothing generates criticism online; Riachuelo will remove parts

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Internet users criticized the white and blue striped shirt and pants launched by the brand; Riachuelo states that the choice was ‘unfortunate’, apologizes and says he will remove the set from stores and e-commerce. Riachuelo was criticized after launching a set of clothes that, according to internet users, resembled Nazi concentration camp uniforms. The pieces, a set of shirt and pants striped in white and blue, were seen as similar to the clothes imposed on Jews during the Second World War. One of the most viral criticisms was that of the specialist in material culture and consumption, psychoanalytic semiotics from USP Maria Eugênya (see below). The publication already has more than 111 thousand likes and 7 thousand shares. In the post, when relating the store’s item to the uniform, she says that it is necessary to “know history” and states that she believes it is “pure cynicism” to place “aesthetic use above criticism or historical memory”. Read also Is it allowed to renovate a rented apartment like influencer Dora Figueiredo did? Find out what the law says In a note sent after the controversy, Riachuelo apologized, stated that the choice of the model of the pieces and the color palette “really was unfortunate” and informed that all the pieces are already being removed from stores and of the company’s e-commerce (see the company’s positioning in full at the end of the report). Initial plugin text Initial plugin text Initial plugin text Initial plugin text See Riachuelo’s positioning in full: “We, at Riachuelo, value respect for all people, and we clarify that, at no time, was there the intention to make any allusion to a historical period that violated the human rights of so many people. The choice of the model of the pieces and the color palette was really unfortunate, and we would like to reinforce that all the pieces are already being removed from our stores and e-commerce. We understand the sensitivity of the subject, we are grateful for the alert brought by our consumers and we apologize to everyone who felt offended by what the product may have represented.”

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