| Photo: Disclosure

Launched at the end of 2021, Vapza’s line of products for children already account for around 10% of the company’s total revenue. The partnership with Disney launched the first Brazilian licensing of ready meals linked to the Marvel brand. Currently, the products are in 169 retail chains throughout Brazil, totaling more than 1,500 points of sale.

The line of vacuum-packed and steam-cooked foods, with premium ingredients, had an initial investment of R$500,000 and had to comply with a series of quality protocols before reaching the retail shelves.

“The products are among the 20 best-selling items of 2022 and the line’s page is among the most accessed on Vapza’s e-commerce. This means that families are really more attentive to the quality of food they offer their children”, says Enrico Milani, CEO of the company.

The children’s line also marks the brand’s first complete meal product: Beef with Vegetables, Chicken Breast with Cassava and Chicken Soup with Brown Rice.