BTS’s Jimin Named Global Ambassador for Dior

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The information was disclosed on the social networks of the artist and the brand. Jimin named ambassador of Dior Playback/Instagram French fashion house Dior named this Monday (16) K-pop star Jimin as global brand ambassador, broadcasting the union on social media with images of the singer from the BTS group in sporty looks with a touch of outdoor fashion, designed by Kim Jones. Blackpink Named Artist of the Year by ‘Time’ Magazine BTS’s Jin Begins Military Service at Frontline Training Center The shift comes as European luxury houses seek to capitalize on the global popularity of K-pop stars, particularly among younger potential customers. The LVMH-owned brand has also bonded with K-pop star Jisoo of Blackpink, drawing crowds of screaming fans to Paris when the artist attends the brand’s shows. Jimin, 27, whose full name is Park Ji-min, is one of seven members of the group BTS, which sparked a worldwide K-Pop frenzy with catchy upbeat songs after their 2013 debut. The world’s biggest spenders per capita on luxury personal goods, spending an average of $325 a year, according to analysts at Morgan Stanley. Most of the wealth of households in the country, 76%, is in the property market, while house prices have increased considerably in the last two years, analysts noted. Pop Week: K-pop fans contribute to the anti-racist movement with donations and videos

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