BB sponsors Gay Parade and launches card for transgender people – 06/05/2023 – Panel SA

After four years without policies for diversity, Banco do Brasil launches, this Tuesday (6), a credit card that allows the use of the holder’s social name, an innovation aimed at transsexuals.

It will have the color of the rainbow flag, symbol of the LGBTQIA+ movement, and marks a turning point in the institution’s policy.

In the Jair Bolsonaro government, the president of BB fired the marketing director for having authorized a campaign that featured different types of account holders, including black people and a transsexual person.

The current president of BB, Tarciana Medeiros, is the first woman to chair the institution. She is black and openly lesbian.

Under his management, the bank resumed its diversity agenda. It will be the main sponsor of the Gay Parade, in São Paulo.

With Diego Felix

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