Bard: AI arrives in Brazil two months after global launch – 07/13/2023 – Tech

Google launched this Thursday (12) in Brazil Bard, the company’s generative artificial intelligence chatbot, two months after a global launch that left only the country and the European Union out.

In addition to Portuguese, the tool will be available in 40 languages, including Spanish, German and Chinese – before, there were responses only in English, Korean and Japanese.

Bard was announced by big tech in February this year, just a few months after the explosive launch of OpenAI’s ChatGPT, which has become the benchmark for practical AI applications. According to Google, searches for the subject have doubled in Brazil in the last 12 months.

The company also said that the delay in the arrival of the product in the country is unrelated to local discussions on the regulation of artificial intelligence and big techs, such as the Fake News PL. But with the time needed to translate and adjust the robot to other languages.

Bard’s launch for US and UK users took place in March, a month after the announcement. At the annual Google I/O event in May, the product arrived in English in 180 countries.

In Latin America, Argentina, Bolivia, Chile, Ecuador, Mexico, Paraguay and Peru were among the countries with access to the tool in English in May. Among Portuguese-speaking countries, Mozambique and Angola, for example, could also access the product that month.

Brazil and the European bloc have in common the fact that they clash with the big techs on regulatory issues. The launch in the 27 countries of the European Union also took place this Thursday (13).

The launch of Bard did not occur at the Google for Brazil event either. At the time, the president of the company in the country, Fabio Coelho, denied that the delay had anything to do with the LGPD (General Data Protection Law).

“Our generative AI solutions will arrive in Brazil later this year. We are going through a process of curation, analysis, improvement so that it arrives well in Brazil”, he said.

In a comparison made by Sheet among the three most popular generative AI chatbots at the moment, Bard, Bing, and ChatGPT, Google’s product fared better in terms of information lag, reasoning, and consistency.

At that time, the chatbot did not respond in Portuguese, and the language models, in general, respond better to requests in English, due to the amount of data available on the internet.

new features

Google also announced that Bard will receive new features that will be available soon at the launch of the product in Brazil.

The platform will have a column with recent subjects, as in ChatGPT, in which it will be possible to pin the desired conversations. It will also gain the ability to respond aloud (text to speech), with which the user will be able to listen to an audio recording of the response given by the Bard.

The user will also be able to share responses and export Python programming codes to the Replit platform.

Available only in English for now, Bard will also gain a button that allows you to modify responses —reduce, enlarge, simplify, make it more casual or professional—, and compatibility with Google Lens.