Barbie movie is generating high growth in the Brazilian aesthetics and beauty sector

Aesthetics

The aesthetic sector should have a growth of 14.5% until 2030

Is today! The feature film Barbie hits theaters on the 20th. Starring Margot Robbie and Ryan Gosling, the film is directed by Greta Gerwing and is one of the most anticipated releases of the year. The doll is gaining attention from many fans and critics alike, who were full of praise at preview screenings.

Bárbara Millicent Roberts, or rather Barbie, was created in 1959 by Ruth Handler, wife of Elliot Handler, co-founder of the American company Mattel. The doll has always been a symbol of wealth, beauty, fashion and intelligence. But, above all, a huge sales success. According to data released by the BBC, a Barbie is sold in the world every 3 seconds, and more than 58 million units of the doll are sold per year.

Due to its huge success over the decades, the figure of Barbie has always served as a reference for thousands of girls. The influence affected several girls who learned the importance of health care, beauty and aesthetics. This cultural milestone made women dedicate themselves to their appearance, while at the same time proving to be a symbol of empowerment with their various professions. However, the external has always had a much greater weight.

According to Ana Paula Delchiaro, marketing manager at CEBRAC (Centro Brasileiro de Cursos), aesthetics carry a very high value even today.

“Barbie is an icon of beauty and the female universe, and one of the first references of girls in childhood. Who never played with fixing hair, makeup and even sewing new clothes for their Barbie? Nowadays, many of those girls who used to play with their dolls are dedicated to the area of ​​beauty and aesthetics”,

says Anna Paula.

The aesthetic market is constantly growing thanks to the fame of great TV and movie characters and, of course, beautiful dolls, like Barbie. According to the Aesthetic Medicine Market Size & Growth report, this sector is expected to grow by 14.5% by 2030. In this way, many people can enter this career and consolidate themselves in this area, whether in body, facial or hair beauty specializations.

CEBRAC offers its students a professional Beauty and Wellness course. Through them, many people can qualify to work in the aesthetic and health market. These courses give students the opportunity to acquire professional experience, innovate in their practices and structure their own business.

If you plan to enter the aesthetics market and start your journey in the professional world, get to know CEBRAC and specialize in your area of ​​interest!

*With advisory information

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