Barbie movie generates ‘pink wave’ at Magalu – 07/19/2023 – Panel SA
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The Magalu group, which in addition to the retailer, includes Netshoes and Zattini, did not escape the “pink wave” generated by the premiere of the movie “Barbie” this Thursday (20).
On Saturday (15), the network broke the year’s record in searches for Barbie products on the marketplace. The numbers are not revealed, but, in relation to the daily average, demand more than tripled (up 208%).
In the comparison between the second half of June and the first half of July, searches increased by 109%.
The movement was similar both at Netshoes and at Zattini.
With Diego Felix
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