App helps businesses profit from reducing food waste

FoodHero, the only application that seeks to combat food waste in Curitiba, supports establishments in the food segment to monetize surpluses that would otherwise be discarded. The platform offers consumers food that would otherwise be discarded at more affordable prices, with up to 70% off. In addition to restaurants, bakeries and pastry shops, the initiative plans to expand to the most varied food segments, such as bars, produce and even supermarket chains.

“FoodHero is a differentiator in the market, because we manage to unite three worlds in a single application, which is to combat food waste, at the same time providing a new source of income for restaurants and also selling products at a discount to consumers. end, so everyone benefits”, says Letícia Geraldo, head of FoodHero.

Letícia also explains that the social factor and the commitment to the environment are among the benefits of companies becoming partners, because the establishments “join a cause that is to reduce food waste”. According to her, the establishment puts a product on FoodHero that has not yet expired with a promotional value.

“Thus, it (the establishment) saves this food that would go to waste and would be a waste, so the advantage is financial, but also social”, he says.

According to Chico Urban, owner of Restaurantes Victor, there are several reasons to become a FoodHero partner. “The project is very intelligent, it is well formatted and structured. Connect people, products and companies in a collaborative way. This opens the door to other types of partnerships.”reports.

The businessman claims that the FoodHero application is practical and functional and that public feedback has been positive. “People who buy lunchboxes from Bar do Victor end up becoming loyal”, he comments. Among the advantages of being associated with the initiative, Chico Urban points out that in addition to generating revenue, the commitment to reducing food waste is a differential.

How can an establishment join FoodHero?

The establishment fills out a registration, goes through an evaluation process through the platform. Once the company is admitted, it can now have exclusive access to the site and register the packages only once, which guarantees that they are available for sale. It is necessary to inform the size of the package (S, M or L), time of withdrawal and inform if it is sweet, salty or both. After the purchase, the establishment and the customer receive a confirmation code. The customer needs to present this code to pick up the order.

To register your establishment on FoodHero, access here.

And consumers, how do they order?

In the app (available on Android and iOS platforms), consumers can choose between three sizes of kits: S, M and L (sweet, savory or mixed), with prices ranging from R$9.99 to R$39.99. The kit is a surprise for the customer, who will find out what’s in the package only when picking up the order at the establishment.

To learn more about the FoodHerofollow Instagram or visit the website.