Anitta’s second VMA nomination consolidates the artist’s Latin image in connection with funk

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♪ ANALYSIS – Anitta is nominated for the second consecutive year at MTV’s Video Music Awards (VMA) in the Best Latin Music Video category. At the VMA 2023, the artist competed with the clip for Funk rave (Anitta, Diplo, Gabriel do Borel, Márcio Arantes and Nathalie Redondo, 2023), a song released in June as the first sample of the singer’s sixth studio album. At the 2022 VMAs, Anitta left the Prudential Center, in New Jersey (USA), on August 28, with the statuette for Best Latin music video for the reggaeton video Envolver (Anitta, Julio M Gonzales Tavarez, Freddy Montalvoe and José Carlos Cruz , 2021). Even if she doesn’t aim to win at the 2023 VMAs, this second nomination is important because it consolidates Girl from Rio’s Latin image in the North American market at a time when Anitta wants precisely to strengthen the connection with her origins in the universe of funk in the US market. From Rio. The indication is also important because the song Funk rave is Anitta’s first release on the North American label Republic Records, with which the artist signed a contract after 11 years at Warner Music. The nomination gives the singer morale before releasing the album in which she will reinforce the link with funk and with the communities where the carioca beat that enchanted the world reigns. Beat that Anitta plays on the EDM track in the recording of Funk rave precisely to seduce the gringos. The 2023 VMA nomination signals that the strategy is working…

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