Agrishow reaches its 28th edition with expectations of surpassing R$ 11.2 billion in business in Ribeirão Preto

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Opening ceremony this Monday (1st) was canceled after Minister of Agriculture said he was uninvited due to Bolsonaro’s presence. Fair takes place in the midst of high interest rates, but with demand for investments in crop productivity. Agrishow should attract around 200,000 people Press Release About 200,000 people from Brazil and abroad are expected in Ribeirão Preto (SP) for Agrishow 2023, considered one of the largest agricultural technology fairs in the world, which starts this Monday ( 1) with the expectation of surpassing the R$ 11.2 billion in trades of the previous edition. One of the highlights of the sector’s calendar in the country, the fair reaches its 28th edition with 800 national and international brands spread over 520 thousand square meters of exhibition space, an area equivalent to more than 70 football fields. With no forecast for the participation of representatives of the federal government, the opening ceremony was canceled by the organizers after the suspension of Banco do Brasil’s sponsorship of the event after the Minister of Agriculture, Carlos Fávaro, claimed that he was not invited to participate in the ceremony due to the presence of the former president Jair Bolsonaro. However, there was, at least until Sunday (30), the expectation of the visit of the governor of São Paulo, Tarcísio de Freitas (Republicans) and the secretary of Agriculture and Supply of the state, Antônio Júlio Junqueira de Queiroz. READ ALSO Sustainability, technology, politics: specialists comment on challenges facing Brazilian agriculture See how to buy tickets for Agrishow 2023 and access to parking Business projections are based on a forecast for a 15% increase in the grain harvest, with 312.5 million tons – 40.1 million more compared to 2022 -, in the face of growth in planting areas, of products such as soy, and improved productivity in the crop. In addition, the Brazilian Machinery and Equipment Industry Association (Abimaq) projected, for this year, a 2.4% growth in manufacturers’ net revenue. Still with an accumulated decrease of 4.6% compared to last year, after almost two quarters of falling investments, in March the sector recorded a 5.6% increase in revenue compared to February, largely due to the increase in exports. Aerial view of the stand at Agrishow Gustavo Lima On the other hand, high interest rates and uncertainties about the new conditions of the Crop Plan weigh heavily. “Our forecast remains optimistic for the increase in revenue in the agricultural machinery and equipment sector for 2023 and, regarding the interest rate issue, it is still high, jeopardizing the investment issue, but as we had a fair, which was in São Paulo, with a very positive return from participating companies, new investments, and we know the need for new investments also in the field to increase productivity, we assess that the economic scenario will be positive”, says Lariza Pio, director of Communication and Marketing by Abimaq, one of the entities that organize Agrishow. In the midst of political issues, Banco do Brasil is no longer one of the sponsors of the event, which does not affect, however, the offer of credit for commercial transactions by the institution, which should reach R$ 1.5 billion. Among the private banks, Santander promises to offer special acquisition conditions and intends to surpass the mark of R$ 1.37 billion in deals closed in the last edition of the fair. “We have the bank square, with several banks, we have the main banks and cooperative banks, and they always announce different rates during the Agrishow period. This is already traditional and will certainly be maintained for this edition.” Coffee harvester exhibited at Agrishow 2022 in Ribeirão Preto, SP Érico Andrade/g1 Launches and meetings Among the 800 participating exhibitors, visitors will be able to find the most modern products from companies that operate in different areas of the agricultural production chain, such as adapted cultivars large-scale mechanized planting, high-precision sprayers, tractors for family farming, equipment aimed at sustainable agricultural practices, harvesters with low operating costs, among other innovations. An arena was specifically prepared to show what’s new in the world of drones and how they revolutionize activities in the field. “The buzzword is IoT [internet das coisas], connectivity, the issue of productivity, the issue of the importance of sustainability, that is, you develop, create new equipment that has a reduction in pollutant emissions. This is a very strong job that companies are working on. (…) The work on climate issues, through less polluting engines, thus reducing the environmental impact of the activity”, exemplifies Lariza. Visitors will also be able to check out events for the dissemination of content and discussion of current issues in the sector, such as ” Agrishow Pra Elas”, about women’s protagonism in the field, and the “Agrishow Labs”, where startups disseminate technology-based solutions directly to rural producers. visitors, starting with the opening time, which will start at 9am and no longer at 8am, for the general public, as a way of reducing congestion on the South Ring Road, which will have strategic closures at some points to improve the flow to the fair. There was also a change in the parking lots. In the fair’s official park, redesigned and partially placed on the other side of the highway, it will be possible to enter automatically through “Sem Parar”, “Taggy” and “Veloe”, purchase the ticket in advance through the event’s official website or even pay at collection booths available on site. South Ring Road in Ribeirão Preto, SP, during the past edition of Agrishow Cedoc/EPTV For those who do not want to drive to the fair, it will be possible to take a transfer at three other alternative parking lots, located at the Eurobike Arena and at the Wyndham Garden and Mont Blanc. There is also an exclusive parking area for caravans coming from other regions of the country. During the event, visitors will also have eight expanded food courts, in addition to 90 food and beverage vendors. The bathrooms, according to the organization, also underwent improvements and work with photovoltaic panels. Service What: Agrishow 2023 When: from May 1st to May 5th, from 9am to 6pm Where: Rodovia Antônio Duarte Nogueira, Km 321 – Ribeirão Preto (SP) Information: on the fair website Visitors check out a map of the stands that gather around 800 exhibitors at Agrishow 2022 in Ribeirão Preto, SP Érico Andrade/g1 See more news from the region at g1 Ribeirão Preto and Franca VIDEOS: All about Ribeirão Preto, Franca and region

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