After agreement, Shein will start national production of clothing in RN

The Chinese online retail giant Shein announced on Thursday (29) that the nationalization of clothing products will start with a factory in the city of Macaíba, in Rio Grande do Norte. The initiative takes place two months after an agreement with the government to produce parts in the country, with the aim of opening 2,000 factories, generating 100,000 jobs and investing approximately R$ 750 million in the Brazilian market.

The announcement of Shein’s first production in Brazil was signed in a meeting with President Luiz Inácio Lula da Silva (PT), Governor Fátima Bezerra (PT-RN) and businessman Josué Gomes, president of Coteminas, owner of the factory that will operate the partnership with the company. Gomes is also president of the Federation of Industries of the State of São Paulo (Fiesp).

“Two months ago, we established a commitment with Brazil, to switch manufacturing to the Brazilian market, open 2,000 factories and generate 100,000 jobs. We are here to reaffirm our commitment to this pilot project in Rio Grande do Norte”, said Marcelo Claure, president of the Board of Shein in Latin America.

The manufacture of the first pieces in the national territory will employ four thousand people from workshops in the interior, at first with products made of jeans, denim and cotton knits.

Claure also said that the company’s objective is to have Brazil as an “export point for Latin America. It is part of Shein’s globalization process”.

Fátima Bezerra celebrated, and said that the state has “a vocation for the textile industry”.