Advertising campaigns, concerts and more moments when technology ‘resurrected’ celebrities

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Semana Pop remembers some artists who were brought back to the scene with the help of some kind of technology after leaving and being missed. Pop Week shows when technology brought back artists that were missed This week, an unexpected duet caught the public’s attention. Elis Regina and Maria Rita appear singing together in a commercial advertisement with the help of artificial intelligence. Much has been said about this encounter between mother and daughter. But between praise and criticism, the fact is that this is not the first time that the advertising market, and even the artistic one, “resurrects” stars that have already died for their productions. Remember some artists who were brought back to the scene with the help of some kind of technology after they left and were missed: Elis Regina and Maria Rita Maria Rita and ‘Elis Regina’ in a car commercial Divulgation The duet between Elis Regina and Maria Rita it was made for an anniversary campaign for a car brand. In the images, they sing the classic “Like our parents” while driving their cars, each one of its era, in a festive atmosphere. Elis died in 1982, when her daughter Maria Rita was 4 years old. And to make this reunion on stage, the company made use of deepfake. The technique uses artificial intelligence to insert people into videos, even if they didn’t participate in the actual recording. In the case of this advertisement, the company mixed images of Elis’s face with that of a stuntwoman. And of course, the music in the video is the true original classic sung in the artist’s voice. Tom Jobim and Vinicius de Moraes Tom Jobim and Vinicius de Moraes Playback In 1991, a brand of beer put Tom Jobim and Vinicius de Moraes to sing and toast together again. With the help of special effects, Vinicius, who died in 1980, finds Tom again. In one of the scenes, Vinicius’ image appears reflected on the piano, which is being played by Tom. In another, the two even make a toast with their beer glasses. And at several points, they seem to be really looking at each other. Just like the Elis Regina and Maria Rita commercial, despite all the technology used, the advertisement brings a real track that touches the viewer. Tom sings “I Know I’m Gonna Love You”. And then, Vinicius recites the “Sonnet of Fidelity”. Tom died three years after this recording. Audrey Hepburn Audrey Hepburn Reproduction Still talking about commercials, Audrey Hepburn resurfaced, 21 years after her death, in a chocolate commercial released in 2014. Once again, computer graphics were used and made the project possible. For the 60-second video to air, the production team worked for an entire year. It all started with the search for actresses who physically resemble Audrey, going through an intense facial scanning process. The team recorded more than 70 possible movements on a person’s face. The project still had three weeks of recording on the Amalfi Coast, a 3D model of the actress, and a long process in the technical part to put Audrey, in her 1953 version, “in scene”. The commercial doesn’t have any lines, but still, the video brought the actress’s original voice. That’s because the soundtrack used is the recording of “Moon River” made by Audrey for the movie “Breakfast at Tiffany’s”. James Dean James Dean in Juventud Transviada Publication Several films have already made posthumous tributes to some artists, inserting previously recorded scenes for the characters, as was the case of Carrie Fisher, who appeared two years after her death in “Star Wars: The Ascension Skywalker”. But the images of Princess Leia were not generated by technology. They had been recorded for “Episode VII” of the saga, but were never used. But the producers of another movie project plan to go further. They want to revive movie star James Dean, with the help of computer graphics, for the movie “Finding Jack”. The actor of films such as “Juventude Transviada” and “Vidas Amargas” died in 1955 in a car accident, aged 24. In 2019, a production company said it obtained Dean’s image rights from the actor’s family. With that, he should appear in the film, which will be set in the Vietnam War, only in a secondary role. The film has yet to be released, and after that 2019 announcement, nothing more has been said about the project. Tupac Shakur Hologram of Tupac Shakur at Coachella Reproduction Now we go to the stages and talk about a technology that became a fever in the first decade of the 2000s. Holograms helped to promote encounters and to “resurrect” many artists. In 2012, during the Coachella festival, the audience was excited when rapper Tupac Shakur appeared on stage. The singer was murdered in 1996. The rapper’s image was inserted in the presentation of Snoop Dogg and Dr. Dre at the festival. And details used for this interaction, such as clothes, tattoos and even the singer’s mannerisms, drew a lot of attention. This reunion was possible with the use of computer graphics. And it all started with a video creating new images of Tupac based on the rapper’s movements and appearance. After that, the image was projected on the floor of the stage, and that same image was reflected in a plastic that was in the background. Since not everything is tech, this reunion also needed a lot of rehearsing, as it was important that neither Snoop Dogg nor Dr. Dre stand in front of the hologram. Michael Jackson Hologram of Michael Jackson at the Billboard Music Awards Playback This same technique was used to bring Michael Jackson back to the stage in an emotional performance. The singer died in 2009, but in 2014, the Billboard Music Awards stunned audiences with an iconic performance by the singer. Like many others that the artist did in life, the presentation featured an exuberant setting, a well-rehearsed ballet and a band with 5 members. Michael appeared seated on a throne, dressed in a golden jacket. And as soon as he got to his feet, the audience was blown away. While singing “Slave to the Rhythm”, Michael made a performance in the center of the stage, without forgetting the “moonwalk”, step is the singer’s trademark. None of those images were archival. Everything was created by technology. And the presentation was the result of five months of work. According to some of the singer’s legal representatives, it almost didn’t happen because of a lawsuit. Whitney Houston Hologram of Whitney Houston that would air on “The Voice” Playback Another hologram story also made it to almost. But this one, even though it was recorded, didn’t really happen. Or rather: it even happened, but it wasn’t shown as scheduled. In 2016, “The Voice” recorded a duet between Christina Aguilera and Whitney Houston. Only the images leaked before the program aired. And when that happened, Houston’s legal representatives decided to cancel the performance. Years later, TMZ reported that they had no idea the posthumous duet had even been recorded. And also according to the publication, the representatives even considered the idea of ​​filing a lawsuit against the company that made the hologram, since everything was created without authorization. Reed Saxon/AP Thinking about all this, Robin Williams has already assured that this type of thing will not happen to him. At least until 2039. According to the BBC, the actor, who died in 2014, placed in his will a ban on the use of his image for 25 years. And perhaps this type of clause in wills of famous people will end up becoming something more and more common.

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