84% of the adult population in Brazil did not buy any books in the last year, according to research

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Among the adult population who purchased at least one book in the last twelve months, 57% are women and 43% are men. Pernambuco Book Biennial takes place at the Reproduction/TV Globo Convention Center Around 84% of the Brazilian population over 18 years of age did not buy any book in the last 12 months, according to the unprecedented survey “Panorama of Book Consumption”, released this Thursday- -Friday (7). Carried out by Nielsen BookData and commissioned by the Brazilian Book Chamber (CBL), the study shows that 60% of these people consider the habit of reading important, but feel unmotivated to buy books. The main factors cited are price, lack of store and lack of time. Readers go shopping The research shows that Brazil has approximately 25 million book consumers and, of these, 74% express their intention to make new purchases in the next three months. Last year, 69% of book buyers purchased between one and five volumes, while 8% purchased 16 or more books. What is the profile of those who bought books? Among the adult population who purchased at least one book in the last twelve months, 57% are women and 43% are men. As for social class, 43% of buyers are from class C, 10% from DE, 39% from B, and 7% from A. Regarding the region of consumers, 45% are in the southeast, 28% in the northeast, 14 % in the south, 8% in the north and 7% in the center-west. The study interviewed 16 thousand people aged 18 or over, between October 23 and 31, 2023.

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