Carlinhos Brown is the first Tourism Ambassador appointed in the third Lula government

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Last Friday (18), Embratur revoked the appointments made during the administration of former president Jair Bolsonaro. Brown will receive the title next Friday (24). Musician Carlinhos Brown, first Tourism ambassador appointed in the third Lula government Disclosure/Embratur The Brazilian Agency for International Tourism Promotion (Embratur) appointed this Monday (20) musician Carlinhos Brown as the new ambassador for Brazilian Tourism. It was the first nomination in the third term of the Lula (PT) government. The announcement was made three days after the agency revoked the appointments of 15 ambassadors, all men, who were chosen during the Bolsonaro government. Among the personalities who lost the title are former football players Ronaldinho Gaúcho and Daniel Alves. The diploma ceremony to Carlinhos Brown will take place next Friday (24), in Salvador (BA). The announcement was made by Embratur on social media, which highlighted Brown’s importance in promoting Afro-Brazilian culture. “Our Cacique do Candeal projects Brazil to the world with his inventive art and marked by the exaltation of Afro-Brazilian culture. Brown represents the best that Brazil has to offer, our people, our diversity and our happiness”, stated the Agency. ‘The person who put me in Embratur was President Lula, and the only person who can take me out is President Lula’, says Freixo The program According to Embratur, the “Honorary Ambassador of Brazilian Tourism” program was created in 1987 to help promote international tourism sector in the country, through the dissemination of “Brazilian products, services and tourist destinations”. The first ambassador was the former football player Pelé. A new resolution on the program was published by Embratur to include respect for “democracy” as a mandatory item to become an ambassador. “Embratur will grant the title to people who, through their personal or professional activities, contribute to the promotion of tourist destinations abroad, highlighting the country’s cultural and natural diversity, environmental sustainability, respect for fauna, flora, forests, to life and democracy, confronting discrimination, and that contribute to the construction of Brazil’s positive image”, states the text. It also requires that the person have an “unblemished reputation and moral integrity” to be able to assume the title. In the past administration, people accused of crimes were on the list of ambassadors.

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