With skyrocketing prices, one in five Brazilians will not buy Easter eggs

With skyrocketing prices, one in five Brazilians will not buy Easter eggs

Research shows that 81% of those who gave up buying eggs claim that the value is too high. Movement accompanies the inflationary scenario seen in other products in the basket of goods and services related to Easter. According to the study, 76.1% of consumers usually buy Easter eggs in supermarkets and physical stores. Instituto Fecomércio/Press Release The increase in chocolate prices promises an impact on Easter products this year. According to a survey carried out by SoluCX, almost a fifth (18.2%) of Brazilians chose not to buy eggs for the date – and, of this total, 81.1% stated that the reason is the high price of products. The scenario follows the movement of high inflation seen in the basket of goods and services related to Easter, according to recent data released by the National Confederation of Trade in Goods, Services and Tourism (CNC). The confederation showed that this basket is 8.1% more expensive than what was observed in 2022. These are products such as chocolates, various fish, cod, cake, olive oil, soft drinks, wines and food away from home. Still according to the CNC, chocolates alone have an advance of 13.9% in the last 12 months. See 50 suggestions for Easter eggs for less than R$ 100 to present to the family Average ticket The SoluCX survey now points out that the majority of respondents (61.2%) should allocate a maximum of R$ 100 to Easter eggs. Easter this year. Of this total, 21.7% intend to spend up to BRL 50, while 39.5% must pay from BRL 50 to BRL 100 for the products. Then come those who intend to spend from R$ 100 to R$ 150 (19.1%). Those who intend to spend more than that amount to just 19.8% of the answers. According to the person in charge of SoluCX’s marketing area, Alex Pereira, one of the ways out for consumers who want to circumvent the price increase is to anticipate Easter purchases to seek more interesting promotions. Also according to the study, 29.6% of respondents say they should buy the products a week before the date, while another 28.3% say they prefer to buy the eggs 15 days in advance. “In addition, another buying behavior that can be changed to guarantee lower prices is to look for products outside supermarkets and traditional physical stores, choosing to look for more competitive prices in digital channels, e-commerces and marketplaces”, said Pereira. According to the study, 76.1% of consumers usually buy Easter eggs in supermarkets and physical stores, while 11% prefer handcrafted products, made by local entrepreneurs. Another 7.1% say they buy the ingredients and make the eggs at home and 5.8% say they buy the products over the internet. Pereira points out that, despite the weight of prices in consumers’ decisions, for those who are going to buy, which corresponds to 80% of respondents, the most important thing is quality. “So despite the maximum planned ticket being up to R$ 100, the consumer is looking for good experiences”, completes the executive. Traditional Easter products should be 8% more expensive than in 2022 Record releases With consumers keeping an eye on product quality, the sector’s expectation is positive for the date. Still according to data from the CNC, it is estimated that retailers earn R$ 2.49 billion with Easter this year — an increase of 2.8% compared to last year. Even so, the number is still 2.7% below pre-pandemic levels, recorded in 2019. According to the confederation, the number still reflects the resumption of consumption after the Covid-19 pandemic. “Gradually, the economy is getting stronger and retailing is getting stronger,” said CNC president José Roberto Tadros in an official note. “The trend is that the losses caused by the pandemic are reversed from the improvement of the macroeconomic context”, he added. The signs of recovery were also reflected in egg production. According to the Brazilian Association of the Chocolate, Peanut and Candy Industry (Abicab), 440 items are offered by associated companies this year, 163 of which are launches — an increase of 9% compared to 2022. Also according to the association, the The chocolate sector underwent a period of one and a half years of preparation for this date, registering the production of more than 10 thousand tons of eggs and Easter products in the period – an increase of 13% compared to 2021.



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