Twitter: blue badge will be removed from free accounts – 03/27/2023 – #Hashtag

Twitter: blue badge will be removed from free accounts – 03/27/2023 – #Hashtag


Twitter will remove the free blue verification badge given to accounts on the network starting April 1. After that date, users who want to continue having their profiles verified will have to subscribe to Twitter Blue, with monthly fees starting at R$42, and go through the eligibility requirements.

For organizations and companies, you will need to pay a monthly fee of $1000 dollars (about R$5,233), in addition to adapting the profile to the necessary requirements. Employees and collaborators will also be entitled to the seal, as long as the organizations bear the additional cost of BRL 261 per month for each affiliate.

Until then, the checkmark was distributed free of charge to grant authenticity to the profiles of “notable and active public interest” individuals and organizations, such as politicians, celebrities, academics and media outlets.

The new rule is part of CEO Elon Musk’s strategy to increase the company’s sources of revenue. Since he took charge of the company in 2022, Musk claims that Twitter has been experiencing financial problems and that it needs to restructure its business model.

Twitter Blue, launched in February in Brazil, is the billionaire’s main bet in this regard, offering, in addition to paid verification, other features such as reducing advertisements on the timeline, editing tweets and longer tweets.

Another announced change is the end of two-factor authentication, a security feature that will also only be available to subscribers.

The company will also provide specific verification modalities to differentiate the types of organizations present in the social network. Subscribing companies that meet all authenticity requirements will receive a gold badge and have their profile picture displayed in a square format, not the traditional round one.

Governmental and multilateral organizations will receive a gray seal, as well as the profiles of affiliated employees.

A Sheet contacted Twitter’s press office to ask questions about the changes. In response, he received a poop emoji, an automatic message from the company to all press requests since the last 20th.


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