Industry wants coffee divided by category in the supermarket – 10/02/2024 – Café na Prensa
The coffee industry wants supermarkets to display products to consumers on shelves divided by categories – extra strong, traditional, superior, gourmet and special.
With this in mind, Abic (Brazilian Coffee Industry Association) signed a cooperation agreement with the Brazilian Supermarket Association to start the certified gondola project.
The initiative aims to ensure not only the separation of products by category, but also that the coffees made available to consumers are labeled in accordance with federal standards.
- Do you know the difference between extra-strong, traditional, superior, gourmet and special coffee? See the characteristics of each of these categories in the image gallery below.
The project is not mandatory for retailers, and the idea is to be implemented gradually.
Other sector news:
Coffee week – São Paulo hosts, from October 4th to 27th, its tenth edition of Coffee Week Brasil. During the event, dozens of participating establishments present two exclusive combos at fixed prices: R$14.90 and R$24.90. Promotions are made with a caffeinated drink and a side dish, such as a sweet or savory snack.
Ode to Minas – Cheirin Bão, one of the largest coffee shop chains in Brazil, launches a line of micro-lots of specialty coffees in collectible packaging. The project pays homage to cities in Minas Gerais and is sold in cans with illustrations of the city revered in the edition. This first batch will have the theme of Mariana, which was the first capital of Minas Gerais. This is a Yellow bourbon cultivated by producers in Serra da Mantiqueira. The commemorative can costs R$53.90 (250 g).
Cerrado tour – The Federation of Cerrado Coffee Growers is touring Italian cities, such as Milan, Florence and Rome, between October 1st and 8th. The delegation will hold events to promote the region. Recently, the Italian Illy launched a batch with grains grown exclusively in the Minas Gerais cerrado. The initiative is part of an offensive that the federation has undertaken in order to consolidate its brand outside Brazil.
OrFlakes – São Paulo confectionery company Flakes partnered with Orfeu to launch its own café. The new label is produced with Arabica beans and has notes of chocolate and caramel. It is only available in the bakery’s stores and costs R$ 38.90 (250 g).
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