Games market moves R$ 12 billion in Brazil and grows in Amazonas
The Game Brasil 2022 Survey pointed out that 74.5% of the population are game fans and the main public is in the age group between 25 and 34 years old
The market for “geek” products is high worldwide. One of the most profitable is games, which in Brazil alone moves BRL 12 billion per year, according to the PwC consultancy. This Thursday (25) is celebrated Geek Pride Day, a date that honors fans of pop culture, a universe that involves anime, series, movies and video games.
The gaming market remains on the rise in Amazonas. According to Info Store marketing manager Elberlany Horta, in 2022, the company recorded a 14% growth in sales, in the games segment alone.
“This is a very loyal audience that waits for launches, to keep up with market trends. This month, for example, we received the game The Legend of Zelda exclusively and, even before announcing it on the communication channels, it had already sold out”,
Different from what many people may think, video games attract not only teenagers. The Game Brasil 2022 Survey pointed out that 74.5% of the population are fans of the games and the main public is in the age group between 25 and 34 years old.
Elberlany Horta points out that the games market should continue at a fast pace in the coming years. “The surveys talk a lot about the games themselves, but there are several other parallel markets that also benefit from the sector, such as, for example, electronics. To run the game at its maximum quality, many invest in equipment such as computers, smartphones, headphones, chairs, among other items.”, he highlighted.
In celebration of Geek Pride Day, Info Store, which has been operating in the technology sector for 25 years, prepared a special action throughout the week, with offers on various products, such as console, controller, gamer chair, notebook, among others.
For those who want to do maintenance on gamers’ equipment, the Info Store’s technical assistance is also running a discount campaign.
Technical assistance is located in stores at Amazonas Shopping, Manauara Shopping and at Rua Belo Horizonte, in Adrianópolis. A differential of the Info Store service is that it is available to anyone, regardless of whether or not they purchased electronics at the group’s stores.
*With advisory information
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