First subscribers approve CasaFolha courses – 09/28/2024 – Power

The first subscribers of CasaFolha, the newspaper’s streaming platform with exclusive courses, have approved the new service. The initiative was launched on Thursday (26), with classes from prominent personalities in various areas.

These are courses in the format of “masterclasses”, in which renowned professionals share knowledge, share experiences and tell us the paths they took to achieve success.

The digital initiative started with ten complete courses, and new content will be added every month. The proposal is to explore essential issues of personal and professional development.

Some of the first hour viewers were already subscribers to the Sheet and they just “upgraded” their subscription — while others come to the newspaper for the first time because of the courses.

This is the case of Cibele Fernandes Dias, 51, lawyer and professor of constitutional law.

“I really like Conrado Hübner Mendes’ column, but, as I was already a subscriber to Estadão, I didn’t subscribe to the Sheet“, she says. “I received the offer by email and now I have become a subscriber.”

The lawyer works on a Curitiba City Council committee responsible for public policies for the elderly. Last year, the city received certification from the Age-Friendly Cities and Communities Program of the WHO (World Health Organization) — and has a series of goals to meet.

For this reason, Dias says she was hooked by gerontologist Alexandre Kalache’s course on active aging.

“I’m already in the sixth class. I like his view on aging, especially on the issue of public policies”, he says.

Another who signed up to the platform out of interest in the same subject was teacher and translator Ann Perpétuo, 65. She started with Kalache’s class and has also played the course “Fitness – What Works for a True Change”, led by Bruno Gualano, PhD in physical education and sport from USP.

“I haven’t recovered from aging, I think it’s a catastrophe. Since I turned 50, it’s gone downhill faster and faster. It’s horrible, a paradox all the time, the head works in one place and the body in another”, he says She, who was already a subscriber to Sheet.

Perpétuo wants to continue following health topics — less meditation, “because that’s already too much well-being” —, but hopes that the platform can also offer courses on climate change.

“I’ve become a climate neurasthenic. I’m very disenchanted with the world,” she says, going into more depth in the videos.

Produced by TV Folha, the courses are divided into two days — one called “Money and Career”, and the other, “Personal Transformation and Well-Being”.

The first deals with topics such as leadership, career, entrepreneurship and economic analysis, with names such as Pedro Malan, former Minister of Finance and former president of the Central Bank, and Candido Bracher, former president of Itaú Unibanco.

The second explores themes focused on balance and personal development, with courses on nutrition and exercise, meditation, sleep and raising children, among others. Among the experts on this journey are figures such as psychoanalyst Vera Iaconelli and Monica Andersen, director of the Sleep Institute.

Iaconelli reader at Sheetarchitect Marcelo Antoniazzi decided to upgrade his subscription to the newspaper after seeing the psychoanalyst’s course on raising children in the 21st century. At 72 years old and with three daughters in their 40s, he found himself surrounded by children again , with six grandchildren.

“I really liked it, Vera is great, she speaks well, the class is very good. And I also liked the production, the way the filming is done. I’m at this stage of seeing several children in the education process”, he says, who also intends to follow Bruno Gualano’s course.

There are those who have reservations about what they saw on the platform, such as professor Ann Perpétuo.

“I was thinking that this short video format is difficult, because the guy is speaking to a generic audience. It’s not bad information, it’s correct, but it can’t be very in-depth,” she says.

Retired chemist Almerinda Pereira, 66, also reveals some frustration with the length of some videos. On the platform, she started with Pedro Malan’s course.

“Malan is very friendly and can demonstrate broad things in a short time. But I confess that, when I saw that the second class was only nine minutes long… I had the impression that it would be something longer”, she says, who sees room for more depth.

At CasaFolha, each course is divided into smaller videos, with specific themes related to the main subject. With up to 20 minutes each, these videos make up the sequence of a class, but can be viewed out of order or in isolation, at the subscriber’s discretion.

Pereira reads the Sheet for at least 30 years, but I had never been a subscriber — at first, I bought the newspaper at newsstands and then started reading it through my UOL subscription.

Despite the initial discomfort, she says that the platform meets something that she has valued since retiring. As she does not intend to return to university, she sees online courses as a way to stay active. The next bet, he says, will be Vera Iaconelli’s course.

“I read her column in the newspaper. I consider myself an orphan of Contardo Calligaris [psicanalista e colunista da Folha morto em 2021]and Vera is slowly starting to occupy this space.”

How to subscribe to CasaFolha

To subscribe to the platform, simply go to casafolhasp.com.br/assine. The subscription, with a 67% discount at launch, costs R$ 19.90 per month in the annual plan (R$ 59.90 without the promotion) and includes unlimited access to all the news from Sheet on the website and in the app.

Anyone who is already a subscriber to the newspaper can upgrade under special conditions to have all CasaFolha content available. Just access casafolhasp.com.br/upgrade.

Available courses

• MONEY AND CAREER JOURNEY

Dwarf Karina Bortonia reference in business advice, is a specialist in leadership, management and entrepreneurship. She worked for almost 20 years at McKinsey consultancy and was the first female CEO of a publicly traded bank in Brazil, when she led a transformation process at BMG

=> Course – Innovate to evolve
Ana Karina Bortoni explains the importance of personal and corporate evolution. She gives tips for leaders to manage this type of transformation in companies and discusses important topics such as the role of boards and the dilemma of in-person vs. remote work

Candido Bracher He was president of Itaú Unibanco, the largest private bank in Brazil. During his 40-year career as an executive in the financial sector, he founded the BBA bank and presided over Itaú BBA. He is a columnist for Sheet

=> Wbear – The new role of the leader and sustainability
How does a CEO think? Candido Bracher offers insights by recalling his career in the financial sector, explains why today’s leaders need to act against climate change and points out opportunities in the environmental agenda

Edu Lyrainfluencer, multi-award-winning social entrepreneur, is founder and CEO of the NGO Gerando Falcões, an ecosystem dedicated to overcoming poverty in favelas

=> Wbear – The paths of the entrepreneur
Born in an extremely poor region, Edu Lyra reveals the secrets to being a successful entrepreneur. In just over ten years, he built a network that has already impacted more than 5,000 favelas in Brazil

Pedro Malan He is one of the greatest economists in Brazil. He was Minister of Finance during FHC’s two terms, president of the Central Bank, chief negotiator of Brazilian external debt and representative of Brazil on the Executive Board of the World Bank

=> Course – A new view on the economy
Pedro Malan teaches how to analyze the economy based on some triads: the relationship between past, present and future; the short, medium and long term view; national, regional and global dynamics; the articulation between economy, institutional policy and society

Rachel Mayabusinesswoman and executive advisor, is CEO of RM Consulting and founder of Instituto Capacita-me. First black woman CEO of a large company in Brazil, presided over Lacoste and the jewelry stores Tiffany and Pandora

=> Course – How to boost your career
Rachel Maia teaches ways to advance your career in the corporate world. She analyzes some rules of the game, explains the importance of seeking improvement and gives tips for the job interview, how to behave in the work environment and how to hold leadership positions

• PERSONAL TRANSFORMATION AND WELL-BEING JOURNEY

Alexandre Kalache He is a gerontologist and one of the world’s leading experts on longevity. He was director of the Department of Aging and Health at the WHO (World Health Organization) for more than ten years and is president of the International Longevity Center Brazil

=> Course – Active aging
Alexandre Kalache teaches you what you need to know to live longer and better. He explains what the longevity revolution is, talks about its consequences and proposes a mantra: “the sooner you start preparing for old age, the better – but it’s never too late”

Bruno Gualano He has a PhD in physical education and sport from USP and founder of the Center for Lifestyle Medicine, where he conducts scientific research on nutrition and exercise. Classified as one of the most influential scientists in the world, he has won award-winning work in this area and is a columnist for Sheet

=> Course – Fitness: what works for real change
Bruno Gualano teaches what we know about two pillars of health and well-being: healthy eating and physical activity. With his scientist’s perspective, he explains what works and what’s nonsense in the fitness world and gives tips for anyone who wants to stay in shape.

Monica AndersenPhD in psychobiology, is a professor at Unifesp, where she heads the sleep biology discipline. Listed as one of the most influential scientists in the world, she is director of the Sleep Institute and a member of the Brazilian Sleep Society and the Sleep Research Society

=> Course – The science of sleep
Monica Andersen teaches you how to sleep better. She presents what science knows about the topic, points out ways to identify problems linked to sleep, talks about the relationship between sleep and sexuality and gives useful tips for everyone

Monja Coen is an official missionary of the Soto Shu Zen Buddhist tradition, based in Japan. Founder of the Zendo Brasil community, she has more than 300 disciples and has published more than 30 books, including “Aprenda a Viver O Agora” and “O Sofrimento É Opcional “

=> Course – The power of meditation
Monja Coen Roshi teaches zazen techniques, the practice of sitting meditation. She also talks about the principles of Zen Buddhism and gives tips on how to deal with suffering, improve decision-making and learn to live in the now.

Vera Iaconelli She is a psychoanalyst and holds a PhD in Psychology from USP. Director of the Gerar Institute of Psychoanalysis, she wrote the books “Raising Children in the 21st Century” and “Manifesto Antimaternalista”. He is a columnist for Sheet

=> Course – Raising children in the 21st century
Raising children has always been difficult, but the 21st century imposes unprecedented challenges on fathers, mothers and anyone who decides to dedicate themselves to this task. Vera Iaconelli has an in-depth discussion on the subject and brings insights into topics such as the internet, the teenage crisis and the difficulty in establishing limits