Conar targets cosmetic advertisement with child influencer – 03/17/2023 – Panel SA

Conar (National Council for Advertising Self-Regulation) again expressed its views on advertisements by child influencers this Thursday (16) with a warning and recommendation to change a social media ad made by child influencer Andrielly Mendes, who has more than 5 million followers.

The organ points to a video in which Andrielly and her mother publicize a product from the cosmetics brand Rosa Selvagem to remove blemishes from the skin.

Conar unanimously accepted a complaint that claimed it had not found any indication that the influencer’s content was advertising.

This is not the first time the council has taken a decision against advertisements made by profiles of children on the internet. Last month, the agency asked for the suspension of an advertisement for the margarine brand Primor, by Seara, presented by the child influencer Juju Teófilo.

Sought by Panel SA, Andrielly Mendes’ advice did not respond.

Wild Rose says it became aware of Conar’s decision this Friday (17) and will analyze it.

Joana Cunha with Paulo Ricardo Martins It is Diego Felix

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