Athletico suspends exhibition of the biggest sponsorship in the club's history

THE Athletico announced the suspension of the agreement with Lucky Sportswhich has sponsored the club since March 2023. The measure was taken after the company was on the list of bookmakers with irregularities and should be banned by the federal government.

In a note, Furacão says it is suspending the brand’s exposure “based on contractual and legal prerogative, as well as requesting within a specified period of time to provide clarifications on the regularity of its operation in light of the recently reported facts.”

The measure will now be valid for the duel against Botafogo on Saturday (5), at 4:30 pm, at Ligga Arena, for the 29th round of the Brasileirão. The Government even set a deadline for clubs to “clean up” uniform sponsorships by October 11th.

The contract between Athletico and Esportes da Sorte is valid for three years, with estimated values between R$16 million and R$17 million per year. The agreement was announced last year and represented the largest amount of sponsorship in red-black history.

Read the full note from Athletico

Club Athletico Paranaense informs that it has notified the sponsoring company “Esportes da Sorte” of the immediate suspension of the execution and exhibition of its brand with the Club, based on contractual and legal prerogative, as well as requesting within a specified period of time that it provide clarifications on the regularity of its operation in light of the recently reported facts.

This decision, in addition to other factors involved, arises from information released by the Ministry of Finance (SPA/MF) that betting houses not listed to operate in Brazil until the end of the year (in the case of “Esportes da Sorte”) are considered illegal and their websites only remain online until 10/10 for bettors to redeem deposited amounts.

What bet says

Esportes da Sorte has not yet officially commented on the situationbut, according to the UOL portal, the companies have already contacted the Federal Government to seek clarification on the reasons that led them to be left off the list of platforms authorized to operate in Brazil.

The sports betting sector in the country was recently regulated, with the aim of controlling the activities of companies, ensuring that they comply with tax obligations and preventing irregularities in the market.