Amazonians will give gifts, but with lower values, says CDL about Valentine’s Day

Manaus (AM) – Couples in love are already preparing to spend next Monday (12) celebrating Valentine’s Day. Eve of the day of Saint Anthony, also known as the matchmaker saint. In Manaus, entrepreneurs are confident for the third most important commercial date of the year and are taking advantage of the period to boost products and services, which were harmed during the Covid-19 pandemic.

According to a survey carried out by the Chamber of Shopkeepers of Manaus (CDL Manaus), Valentine’s Day will have a significant impact on local trade, moving more than R$ 62 million. The expectation is for a 2.9% growth in sales compared to the same period in 2022, with an expense amount of approximately R$ 130.

Even if this year’s billing expectation is high, there are still concerns about the sector, due to the number of unemployed people and the lower income in Brazilian households.

“Normally, seasonal dates provide an expectation of increased sales, logically in revenue and increased employment. This year, however, two factors may hinder this euphoria. Firstly, our country is experiencing an increase in unemployment, as a result, income is lower and so are expectations of expenses. Secondly, due to the political problems and the economy we are living in, family indebtedness is one of the highest in recent times, inhibiting the prospect of new purchases”,

points out the economist Orígenes Martins Júnior.

A survey by CDL Manaus showed that most Manauaras consider giving gifts to their companions, be it a date, wife, girlfriend, fiancée, or even other people. In numbers, the survey pointed out that 52% of the interviewees intend to give a gift to their spouse, 36% their boyfriend/girlfriend, 36% their boyfriend/girlfriend, 3% their fiancé/girlfriend, and 3% mentioned other people.

Among the most sought after items for gifting, respondents intend to give perfumery items to their loved ones, good occupies the top of the list of priority gifts, with 20%. Clothing (16%), footwear (14%), lunch/dinner (12%), jewelery/watches (7%), sporting goods, chocolate, flowers/bouquet and beauty products also appear as an option ( 4%), books, electronics, smartphones and handbags (3%), lingerie (1%), and others (1%). There is still 1% of undecided people who don’t know what to buy.

Businesses struggle to gain space in the services offered to consumers. Not everyone has the financial conditions to buy expensive items, especially with the current economic situation in the country. The CDL pointed out that 41% of respondents intend to spend between R$51 and R$100; 31% plan to spend between R$101 and R$200; 16% intend to spend between R$201 and R$500; 6% are not sure; 5% plan to spend R$50; and 1% intend to spend between R$501 and R$999.

Economist Ailson Rezende maintains that the market reheated after the pandemic, but other situations arose, compromising consumer spending in relation to gift values.

′′ After the pandemic, with strong immunization and the end of social isolation, the market reheated, but there was a flattening of wages, reducing the population’s ability to pay. This reason leads people who intend to give gifts to rethink the items and their prices. Giving gifts is good for those who donate and promotes happiness for those who receive, doing good for both people”, described Rezende.

celebrating the date

Despite not being able to spend a lot, the couple Lorena Teixeira and João Silva did not want to let the date go unnoticed and chose to present their partner with souvenirs, without much financial cost. Newly employed, the two preferred to settle debts and save money to build the dream house.

”We’re going to give up celebrating the way we wanted because we have other priorities at the moment, but if we have better conditions next year, we want to go out, go out to dinner, things like that”,

told Lorraine.

Payment methods

Another important point of the CDL’s research is the consumer’s choice of payment method. The material shows that the installment credit card is the most chosen option, with 23% preference. Then appear cash and debit card, both with (22%), Pix (20%), cash payment on credit card and installments on the store card each with (5%) and store crediário (3% ).

According to experts, it is necessary to be very careful when choosing the payment method, since if the person is not financially organized, the invoice can become a long-term problem.

”The best form of payment is in cash, where the buyer can negotiate a better discount than the one in the shop window. If it is not possible to pay in cash, a credit card is a great option, but it takes organization and discipline so that the debt does not turn into a snowball and turn the dream into a nightmare”,

argues Ailson Rezende.

Economist Orígenes Martins agrees that the credit card can be harmful, and is currently considered a villain for the Brazilian population. “Some credit cards charge almost 400% interest a year and the person makes the purchase without paying attention to this rate, becoming in default in most cases”, he said.

Despite all caveats, Amazonian couples will still celebrate the date, each in their own way. With an increase in sales expectations compared to the previous year, retailers await with great enthusiasm the movement of Amazonian consumers in the various services offered to the population.

escape the routine

To celebrate the date in style, the Comfort Hotel Manaus, located in the Industrial District I, has prepared a special program to celebrate the weekend before Valentine’s Day. The plan for couples includes a romantic dinner, live music, a dance floor, a room for the lovebirds, raffle prizes and lots of romance in the air.

To draw attention and attract the public, the hotel invested in a strategy to offer differentials, in addition to the traditional services offered elsewhere. The space guarantees incredible moments for lovers on the weekend leading up to the date.

“Our schedule is being carefully prepared so that couples can enjoy the weekend leading up to the date. We’ll even have giveaways during dinner with services that I’m sure the ‘lovebirds’ will enjoy. In partnership with a clinic for aesthetic procedures, the hotel will raffle daily rates and a romantic kit, with some of the services in the health space. This is one of our differentials. The idea is to allow guests and non-guests to have fun together”,

points out the commercial manager of the hotel, Filipe Barrozo.

The Comfort Hotel Manaus has a complete package for the 10th (Saturday) and 11th (Sunday), for R$ 450 – plus 10% service charge and 2% Service Tax (ISS). Those who don’t want to bet on the complete package can invest only in dinner, starting at 7 pm and ending at 10 pm. A meal for two, including music and a raffle, costs BRL 200 (plus 10% service charge).

Another option is just hosting at the weekend, for those who prefer to enjoy the moment in privacy. Costing BRL 280 – plus 10% service charge and 2% Service Tax (ISS) –, with entry at 2 pm on Saturday and departure at 3 pm the following day, the exclusive package includes a superior apartment, with bed double bed, breakfast and parking, in addition to a large leisure area available.

Reservations can be made by calling 3038-6061 and 3028-6056 (both with WhatsApp) and by email [email protected]. “Our goal is to guarantee a moment of great romance between couples.”, concludes the manager of the Comfort Hotel Manaus.

Romantic dinner

The Marimari restaurant, at Conjunto Morada do Sol, set aside a special night for couples to enjoy the romantic atmosphere of Valentine’s Day. Chef Juliana Faingluz will offer a gastronomic experience that promises to surprise.

According to chef Juliana Faingluz, the menu was prepared with great care to surprise couples who choose Marimari to celebrate the date. “This is a special night and we want to be part of the couples’ good memories.“, he said.

The dishes chosen by the chef will be paired with wines selected by sommelier Alexsander de Oliveira. Reservations can be made through the number (92) 98411-8614 or Instagram @marimari_manaus.

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Chef Juliana Faingluz signs the Valentine’s Day dinner menu at the Marimari restaurant